What are the most important pages on your site? Any page that collects leads of course. Every lead you get is potential traffic and sales for the future.
Currently, the most popular service out there to create landing pages and lightbox opt-ins is LeadPages.
I don’t know why I have been so lazy to try out LeadPages, but I finally took the plunge to see what it is all about.
In this LeadPages review, I going to take a look at why everyone is using it and why you might want to try it in your own business.
LeadPages at a Glance
With LeadPages you get:
- Pick from 80+ high-converting templates to build your own landing pages from.
- Easy to use editor for customizing these templates to fit your needs
- Different template types for sales pages, optin-pages, webinar pages, thank you pages, upsell pages, launch pages
- Split testing capabilities to improve your conversions.
- Create 2-step opt-in popups via LeadBoxes
- Mobile responsive so your landing pages look and work great across all devices.
Creating landing pages by hand is hard.
Even if you do possess all these attributes, creating them sucks up a lot of time.
That’s the main case for using LeadPages. By using their pre-built high converting templates, all you need to do is change the copy and the images and you are good to go. Your landing pages will be up and running faster and you can spend more time split testing them for conversions.
I first heard about Leadpages from Pat Flynn, who was using LeadPages to collect leads for his Food Truck website as part of his Niche Site Duel 2.0 series. I was impressed by how slick and polished the landing page looked and I made a mental note of looking into it.
Later on I saw Brian Dean mentioning LeadPages when he blogged about his content upgrades case study. That’s when I decided to test it out for myself.
Designing Your Landing Pages
The first thing to note is that Leadpages is a hosted service.
That means the landing pages you create are hosted on their servers and you will need to login to the site whenever you want to use it.
With LeadPages, you don’t need to have any design experience to create nice looking landing pages.
That’s because they include 80+ awesome templates and they are adding more all the time.
These are not any old templates, but really slick, professional ones.
Some of these are templates used by well known marketers like Jeff Walker (Product Launch Formula), James Schramko (SuperFast Business) and yes, even Pat Flynn so you know they are proven and will convert well.
All of the templates are easy to customize using the LeadPages editor. All the elements on the template are selectable and editable. For example, you can select the template headline and modify the font, size and color.
If you don’t want to use an element on the page you can also hide them.
Customizing the copy is just a matter of selecting the appropriate element and writing in your own text.
You can effortlessly create a fully functioning landing page in under 10 minutes. LeadPages will generate a url for you and you can link to it from your site.
It really is that simple.
What differentiates LeadPages from other similar products though is the types of Landing page templates they have available.
Yes, you get your sales page templates which many products offer but they also have templates for:
- Webinar pages: Includes templates for both webinar registrations and webinar replays
- Thank You pages: This is the page you send visitors to after they opt-in . It’s a little known secret that Thank You pages can be one of the most high converting pages on your site if you do it right and LeadPages has some fanastic designs that you can use for this.
- Upsell Pages: If you are selling a product, then use these upsell pages to encourage your customers to make additional purchases.
- Launch Pages: Launch pages are always super effective to build up an email list before your product gets launched.
These are just some of the types of page templates available. There are other specialized ones like 404 pages, Youtube landing pages and more.
LeadPages is also encouraging more 3rd party templates to be created through its premium marketplace.
So you can also buy premium templates from the site, or conversely, create and sell them (for full commissions) if you have the design chops to do so.
The other most popular feature of LeadPages is the LeadBoxes. You see them all the time on many marketing blogs. The default way LeadBoxes are used is through a 2-step opt-in process.
This means the user needs to click on a call to action first, (like a link or button) and then it will pop up a Lightbox popup for you to enter your email address.
By making that initial click, your visitor is making a mental commitment that they want the thing they are click on. So when the Lightbox pops up, they will be more likely to follow through and enter in their email address.
Dr Robert Cialidini calls this “commitment and consistency” which he describes in his excellent book, “Influence: The Psychology of Persuasion”.
Creating Leadboxes is very simple. You can customize your leadbox exactly like a regular landing page. When you are done, just pick the link type to use (plain link, button, or image) and then grab the HTML code and add it to your site.
If you want, you can also use Leadboxes like a standard LightBox and have it show up after X number of seconds. Or you can have it popup when your visitor is about to leave your page.
LeadLinks is another interesting feature of LeadPages. It allows one of your existing subscribers to automatically become a subscriber to another list of yours with a single click.
You might use this for example if you were hosting a webinar. You would send out a broadcast email to your existing list and include your LeadLink. Whenever a subscriber clicked on it, they would automatically be added to your webinar list as well.
This eliminates the need for your subscriber to re-input their email address again, and by utilizing LeadLinks you will certainly boost the attendance rates of your webinar.
The only bad part about LeadLinks is that it doesn’t work with Aweber since they require double opt-in. But that’s an Aweber problem, not a LeadPages one.
What is a lead magnet? It’s basically an incentive that you can provide to your visitors that will give them that extra push to join your email list. Typical lead magnets are ebooks, free reports, video case studies and software.
Typically you would then have to create a separate landing page for hosting your download which is a bit of extra work.
With LeadPages, you can eliminate this extra step, and just send the download to your subscriber when they opt-in.
In your account there is a page to upload your Lead Magnets and then whenever you create a new landing page or LeadBox you can select the specific file to send.
Now, whenever a visitor opts-in to that form, they will automatically get sent your download. Painless and hands-free for you.
Besides being used as your typical opt-in incentive, the LeadPages LeadMagnets feature is gaining in popularity from its use to deliver content upgrades.
Marketers who have started to implement content upgrades on their site are seeing their opt-in rates go up 7 times or more. It’s a trend worth implementing on your own sites if you can.
There are a few main cons I see with LeadPages.
The first con that most people will see is the monthly cost which is $67 a month for the Pro plan and that immediately turns them off. For some businesses, they don’t do enough email marketing to justify this monthly cost.
Another negative is the customizability of the templates. You are somewhat limited in the way you can customize the LeadPages templates.
For example you can’t add in additional elements to your templates or move elements around if you don’t like the exact layout. If you are someone that needs full control of designing your landing pages exactly as you want them then I would take a look at Thrive Content Builder instead. It’s just a lot more flexible in terms of customizing your pages.
For most people though, the customizability that LeadPages does offer is more than enough.
Many just want to tweak the colors, branding and copy to match what they are selling. Having total control over customization doesn’t really matter. Getting their landing pages up and running fast is much more important.
Lastly, LeadPages is a hosted solution. Which means all your landing pages and Leadboxes reside on their servers. While this is good in some ways (your landing pages are served up on fast servers), it also means you are fully committing your business to the LeadPages platform for the long term.
Because if for some reason you decide to leave, you are going to lose all the landing pages you have created.
For many happy customers though, this isn’t really an issue. The money they are making from leads generated from LeadPages more than pays for the monthly cost.
LeadPages is just an essential business expense that keeps your profits growing.
LeadPages has a few different pricing tiers.
There is the Standard plan, Pro Plan and Enterprise Plan. For most people I would recommend the Pro Plan. The Standard Plan lacks some important features like Split Testing support, LeadLinks and access the affiliate program.
If you pay monthly, then LeadPages will cost you $67 a month. However, if you find yourself wanting to commit to LeadPages for the long term then it makes sense to pay annually which drops the price to ($40 a month) or pay over 2 years ($34 a month).
LeadPages is perfect for any small business or marketer who relies on email marketing to make sales. Especially if you are launching or selling a product.
Normally designing landing pages for this is very expensive, both in terms of cost and in time. And it’s something that many people just aren’t very good at and don’t have time to do.
LeadPages takes this out of the equation and instead lets you focus more on driving traffic to your landing pages and figuring out how to convert your leads into sales.
This is what is going to make you more money in the long run.