Using a good link cloaking product is absolutely essential for any internet marketer. You can use them to create more presentable affiliate links, and they should provide tracking so you can better optimize your campaigns. I’ve tried several different tracking solutions, but I’ve recently been testing out a link cloaking and tracking system called LinkTrackr based on a recommendation from a buddy of mine. It’s pretty cool, so let me show you how it works.
LinkTracker 2.0 was just recently released it contains a bunch of new features like split testing, conversion tracking, and some really nice stat tracking analytics that make it well suited for paid traffic campaigns (Adwords, Facebook PPC, PPV, etc). I’ve also found it really nice for optimizing my email opt-in pages and achieving better conversions with them.
How It Works
Let me demonstrate some of the LinkTrackr features using an email marketing campaign I just setup a few hours ago. The goal is to figure which of the two email opt-in landing pages I created converts the best and gets me the most subscribers.
When you sign up to LinkTracker, you will first be asked to pick a username to create an account with. So if I picked joshkotsay as my username, my LinkTrackr links will be in the format http://joshkotsay.linktracker.com/xyz. If you go with any of the paid LinkTrackr plans, you will have the option of using your own domain name for your links if you like.
For simple link cloaking, it is super easy to do as you can see here.
Split testing and conversion tracking is where LinkTrackr really shines though.
LinkTrackr allows you to do split testing with any number of landing pages you create, but for doing a simple A/B split test, I have two different email opt-in landing pages to start out with. All I need to do is put in my two landing page urls and set the weights to 50% so they will be rotated evenly and shown approximately the same number of times.
Tracking conversions is just as easy. You just need to enable it, choose a name, and set value for the conversion. Since I don’t have the subscriber lifetime value number for my email list yet, I just set the value to $1.00.
Now that your LinkTrackr link is setup, it’s just a matter of using it and tracking the results. Stat-tracking is done real time, so you can see conversions as they happen. Pretty cool right?
By tracking my split test results to my email opt-in pages, I can see which LP gets the higher conversion rate, and more easily figure out which page works best for my traffic. How many clicks should you test with? Use the free SplitTester.com tool to figure that out.
And I am not going to stop there either. Campaign optimization is a continuous process, and by using a service like LinkTrackr, I can drill down deeper and keep split testing various elements of my winning opt-in page (like headlines, colors, graphics, layout, etc) to further increase my conversion rates.
I’m currently using the LinkTrackr Xtreme plan, which costs $27/mo and gives me unlimited links and access to the entire LinkTrackr feature set. There are also the Pro ($17/mo), Basic ($9/mo) and Free plan as well. If LinkTrackr looks like something you would be interested in, I’d suggest giving the Free plan a try to see how it works for you.
All in all, LinkTrackr is a pretty robust link cloaking solution. The interface is slick, and it is quite easy to use. Don’t hesitate to give them a try if you are looking for a quality link cloaking service.