I’m always interested in new keyword research tools and the latest one I’m playing with is called Micro Niche Espionage. It’s a web based tool and when you sign up, you get access to several different “espionage” tools, but the most useful one is the Micro Niche Espionage tool itself. What it does is allow you to search its database of keywords, and allow you to pinpoint specific high traffic, low competition keywords that you can build niche sites around. Does it work? Lets find out.
Micro Niche Espionage has a database of 500k fully analyzed keywords that you can search from. What they have done is take the Top 10 results for each keyword, and analyze each one for a specific set of factors, namely:
- Number of Adwords Ads – The more Adwords ads, the more commercial the keyword.
- Search volume – Global and Local exact match searches in Google.
- Adsense Earnings Per Click (AEPC) – A metric for estimating the Adsense earnings per click for the keyword.
- Age <= 1 – The number of sites that are a year old or younger.
- Number In Title – The number of sites that have the keyword in their title.
- Exact Match Domains (EMD) – The number of sites that have exact match domains.
- Page Rank <= 1 – The number of sites that have a Google Page Rank less than 1.
- Rank Magnets – The number of Rank Magnets in the search results. Rank Magnets are sites that rank for tons of keywords like EzineArticles, Hubpages and sites like that.
- Adsense sites – The number of sites that are displaying Adsense Ads.
For someone who builds a lot of niche sites, this is invaluable data. Many of these factors that Micro Niche Espionage uses are the exact ones that I look at myself when deciding what keywords to focus my own niche sites around. For example, it’s been my experience as well that seeing an EzineArticle or Squidoo Lens in the top 10 of the search results means it’s not too difficult to rank for a keyword.
Sure, you can manually and painstakingly combing through the search results and get this data yourself, but Micro Niche Espionage makes gathering this data as simple as performing a single query. Plus, the data is nicely presented to you in an easy to read table. You can also sort each column, filter search results, and export the results to an Excel spreadsheet or CSV file. One other nice touch that I like is that it also shows you if any exact match domains for resulting keywords are available for you to register.
To make best use of the Micro Niche Espionage, I found I had best results when I used broad keywords for my queries. 500k keywords is not a super large database, so you won’t find a lot of results if you search using long tail keywords. There’s also a cool Idea Generator button which you can use to pick a random keyword to analyze. It is actually kind of fun to play around with this to see if you can find any good keywords that you might not have thought about otherwise.
All in all, I really like what Micro Niche Espionage has to offer. Keyword and Market research is super important and I find that many people neglect to do it properly before starting their sites. Do you really want to waste months building up a site, only to find out that it’s almost impossible to break into the top 10 Google search results? It’s also a great way tool for finding keywords to building high paying adsense style sites around if that is what you are into as well.
Micro Niche Espionage cost $39.95 a month to use. However, it also has a 10 Day Free Trial where you can test out the service yourself. Even if you’re not interested in subscribing monthly, take advantage of this trial and do some free market research.