One of the challenges you will face with your link building efforts, is figuring out how to get all your links indexed. Especially if you are using automated link building tools that are buildings tens and hundreds of links at a time. For example, if you have used SENuke for any period of time, you probably already know that the majority of the links you submit won’t get indexed by Google without a little help. That’s not to say that unindexed links won’t help your rankings, but in my experience, getting these links indexed will give you an additional ranking boost.
In one of my old reviews, I had taken a look at Backlink Index Express (BIE) as an automated way to get your links indexed faster. Today however, I am going to look at a similar product called Backlink Energizer and see how effective it is.
Backlink Energizer works by automatically posting RSS feed content to your own network of Web 2.0 sites (called clusters). At the bottom of each post, a specific number of your own backlinks will be added. Since GoogleBot loves these Web 2.0 sites, it will crawl these posts with your links which will help get them indexed. That’s the theory at least.
Backlink Energizer Setup
Unlike BIE, which is a standalone script you install on your server, Backlink Energizer comes packaged as a WordPress plugin. Just install it on one of your blogs and you are almost ready to use it. You will then see an Energizer menu added to your WordPress control panel.
To start using Backlink Energizer though, you do need to do some initial setup. First you need to create your own cluster. That means creating accounts on the supported sites which are: WordPress, TypePad, Blogger, LiveJournal, Tumblr, Multiply, Xanga, and Posterous
After creating the accounts (and verifying them), you need to add the account info into Backlink Energizer. You can also add in your own WordPress blogs if you like, using the SHWP (Self Hosted WordPress) page.
Next you need to supply your cluster with the full-text RSS feeds you want Backlink Energizer to pull content from. It’s a good idea to watch the included videos to understand the best practices for choosing your feeds. Then you need to enter in a list of keywords which will be the anchor text for your links (randomly rotated). You also have the option to set the # of Links per posts and how many posts per day for your cluster.
To complete the setup, you then need to enter in the Cron information and get it setup for your specific web host. This is what will allow Backlink Energizer to start publishing your links automatically.
Once this is done, adding your backlinks is quite simple. All you need to do is copy your list of links into the Links tab and add them. Backlink Energizer will then randomly grab content from your chosen RSS feeds, post them to the sites in your cluster, and include your links at the bottom of each post. All done without any user intervention yourself.
Does Backlink Energizer Work?
I’ve been using Backlink Energizer for several months now, and it definitely does increase your indexing rates, albeit with a couple of caveats. First, if you expect Backlink Energizer start working right out of the box, you are going to be disappointed (unless you are using your own aged blogs). For one, your initial posts to a new cluster WILL NOT get indexed, and your backlinks are unlikely to be indexed either.
For best results, my experience has been to build up the Web 2.0 sites in each cluster before using them with Backlink Energizer. That means posting some original content on a regular basis to each one, and building some links to each post you add. Get these properties indexed first, and to the point where each new content you post is getting indexed automatically by Google. Only then is it time to add the site to your cluster.
My 2nd caveat is to avoid using WordPress and Tumblr as part of your Backlink Energizer clusters. These two sites are very strict, and there’s a very good chance that your accounts will be banned if you use them. To save you the headache, I would just avoid using them.
If you setup your cluster the way I suggest, Backlink Energizer works quite well. Each time I build a set of links, I just copy and paste them in, and everything else is handled for me. Using this system, I can usually get about 50-60% of my links indexed within 2 or 3 days which is pretty decent.
I personally have my clusters add 3 links per post, and have them posting every hour, so a single cluster can handle about 36 links a day. If you have more links you need to process, then you can always setup some additional clusters to handle the load.
Backlink Enegizer vs Backlink Index Express
Both products are quite good at what they do, but I find Backlink Energizer a bit easier to setup and use. With BIE, you have to mess around with configuration files and stuff like that which is harder for less technical people. I also like the fact that Backlink Energizer uses full-text RSS feeds while BIE just uses snippets from RSS feeds which I think is more effective.
Finally, Backlink Energizer is more flexible in the fact that it supports posting to both self hosted wordpress blogs AND web 2.0 properties while BIE only posts to self hosted blogs.
Backlink Energizer Final Thoughts
If you have the patience to create good clusters, then I think you will see some good results with Backlink Energizer. Once you have things setup correctly, it really is a hands-free way of getting your links indexed. At $47 it is a pretty cost effective solution to your indexing problems, so make sure to give it a try.