Recently, my friend Jennifer asked me for help in designing a website for her private speech therapy business. As part of this work, she also wanted some help in coming up with a nice looking, professional logo that she could use for her website and for her business cards.
Since I’ve used 99designs several times in the past, which I’ve written about in my 99designs review, I thought I would try them out again. But instead of setting up a logo design contest, I decided to check out their logo design store and try them out instead.
While 99designs is mostly known for it’s crowdsourced logo design contests, it also includes a logo design store as well which offers ready-made logo’s from 99design’s stable of designers.
How Does it Work?
The 99Designs Logo Store is actually not that obvious to get to, as it is hidden away in the footer of the main 99designs site.
The way it works is that browse through the store to find a logo you like. Then you purchase it and the logo’s designer will customize the logo with your desired business name and optional tag-line and send it back to you within 24 hours.
It is a quick alternative to setting up your own design contest, provided that you can actually find a ready-made logo you like.
At the time of this writing, there are currently 54,340 unique logos to pick from. That’s quite a lot of logos to go through, and you can spend quite a bit of time browsing around the store to find your perfect logo.
The logo design store does let you search through the logos which comes in handy. You can filter logos by keywords, or if you find a designer you like, you can find logos by a particular designer by typing in @designer designer name in the search box.
The other way to filter logos is by industry. There are 42 different industries to pick from including internet, restaurant, retail, photography and technology.
The Education category, which my friend Jennifer was interested in has over 1,000 logos to pick from.
Our Logo Design Store Experience
All in all, we had a pretty positive experience using the logo store. I let Jennifer use my 99designs account and taught her how to use the search mechanism to filter down the logos to a more manageable number.
One aspect she liked was that for most of the logos, there are screenshots of how they look in different contexts. For example this logo here shows how the logo looks on both a light and dark background, or on a business card.
After spending the day looking she favorited 6 different prospective logos. A couple days later, after some more thinking and discussion, she finally picked out her favorite logo.
The buying process is very simple. Just click the buy button next to the logo to start the checkout process.
The first thing you have to do is decide what license agreement you want for your logo and then enter in your business name so the designer can incorporate it into the logo. You can also do some other minor customization including:
- Adding a tag line.
- Minor color changes.
- Resizing certain elements of the logo.
- Changing the font.
Enter your email address, make your payment and your logo will be sent to you in 24 hours in both JPG and EPS (vector) formats.
Logo Pricing and Licensing
During the first step of the buying process, I mentioned that you need to select which licensing agreement to go with. If you select the standard license agreement, then the price for your logo is just $99. While this sounds cheap, it is very important to note though that the standard licensing agreement lets other people buy and customize this same logo.
If a logo has not been purchased on the site before, you will also have the option to choose the Exclusive license agreement. Like the name implies, this gives you exclusive rights to the logo and nobody else can buy it. Going with this option brings the total cost to $298 ($99 + $199).
Jennifer opted to pick the $99 standard agreement option, because that fit her limited budget. However, I strongly recommend that you pick a logo where you can get exclusive rights to it, especially if you are a serious company.
Remember, your logo is your brand. If there are 5 other companies using your logo, it dilutes your brand and makes your company look cheap. So even though the extra $199 might sound like a lot for some people, it is most certainly worth that extra investment.
With the 99designs Logo Store, you get the option of getting a high quality logo back in 24 hours. However, creating your own design contest gives you more flexibility in getting the exact logo you want.
Price wise, the two options are similar. $298 for an exclusive rights ready-made logo vs $299 for the bronze plan.
What I would do if I was in the market for a new logo is to at least give the Logo Store the first shot. If you see a logo that you love, and you can get exclusive rights to it, then by all means get it.
If you don’t see one you like then just start your own design contest instead.